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The Unified Fitness Booking Platform for CEE

Corporate Wellness | Studio Automation | AI Matching | Flexible Booking

FitNow is a mobile ecosystem that connects fitness studios with individual users and corporate teams. We solve the fragmentation in the wellness market by offering a single "ClassPass-style" membership for boutique studios, enhanced by AI that matches users to workouts based on behavioral patterns.

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📍Company information

BASED IN

Kyiv, Ukraine & Budapest, Hungary (EU Entity)

FOUNDED YEAR

2023

TEAM SIZE

2 co-founders

MAIN CONTACT INFO

Ruslana Shebella, Founder & CEO

FOUNDERS

Strong mix of Industry Operations and Corporate Sales:

• Ruslana Shebella (CEO) – 5+ years launching/operating own fitness studios; deep market insight.
• Tomash Semenov (Commercial Dir) – 10+ years in Corporate Sales & HR Tech products.

💼 Business Information

STAGE

Early Growth / MVP / Validation

BUSINESS TYPE AND MODEL

B2B2C Marketplace 20% Commission per booking + Corporate Subscriptions + Partner promotion tools

VERTICAL/INDUSTRY

Wellness / Fitness / Mobile Apps

TRACTION AND KEY HIGHLIGHTS

• Supply: 200+ boutique studios onboarded in Kyiv (Fitness, Yoga, Dance, Gym, Paddle etc).
• Demand: 4,000+ registered early adopters.
• Validation: 200+ pilot sessions booked.
• B2B: 1 Corporate Partner, more in negotiation stage.
• Differentiation: AI-driven matching of employees to suitable activities to increase engagement.

THE ASK

Market Entry & Strategic Mentorship.

Goal: Finalize product-market fit for the Corporate and Individuals Wellness model.

Expansion: Scale into CEE markets ( Hungary, Romania, Czech Republic).

📎 Actionable Links

📄 Pitch Deck – https://docs.google.com/presentation/d/1QP5_09O7Esb8EUv4OXeoB3G31zrDBBvt/edit?usp=sharing&ouid=109918058711313564394&rtpof=true&sd=true

🌐 Visit Website – https://fitnow.me/